Guess Fall/Winter 2010 Ad Campaign is Hot with Big Hair
Vittoria Natarelli — August 4, 2010 — Marketing
References: guess & studdedhearts.blogspot
The Guess Fall/Winter 2010 ad campaign brings the heat with retro-style big hair and sexy shades.
Model Elsa Hosk looks stunning in the brand's retro-inspired fashions, which include leather pants and cat eye shades. The shoot has that 'Grease' good-girl-gone-bad feel that's always fashionable.
The Guess Fall/Winter 2010 ad campaign is hot and exciting, and will make customers feel as if they're stepping back--stylishly--in time.
Implications - There are many periods within life that individuals wish could have gone differently. Products and items that allow consumers to re-live or re-encounter such moments will appeal to a large clientele of nostalgic consumers. Businesses and companies will benefit by providing consumers the capacity to briefly escape to another period in their lives.
Model Elsa Hosk looks stunning in the brand's retro-inspired fashions, which include leather pants and cat eye shades. The shoot has that 'Grease' good-girl-gone-bad feel that's always fashionable.
The Guess Fall/Winter 2010 ad campaign is hot and exciting, and will make customers feel as if they're stepping back--stylishly--in time.
Implications - There are many periods within life that individuals wish could have gone differently. Products and items that allow consumers to re-live or re-encounter such moments will appeal to a large clientele of nostalgic consumers. Businesses and companies will benefit by providing consumers the capacity to briefly escape to another period in their lives.
Trend Themes
1. Retro-inspired Fashions - Businesses can capitalize on the trend of nostalgia by creating retro-inspired fashion lines.
2. Big Hair - Opportunities exist to create hair care products that can help consumers recreate the retro 'big hair' look.
3. Cat Eye Shades - Businesses can create and market cat eye shades as a fashionable accessory for the retro-inspired look.
Industry Implications
1. Fashion Industry - The fashion industry can create and market retro-inspired clothing, accessories, and styles that appeal to nostalgic consumers.
2. Beauty Industry - Opportunities exist in the beauty industry to create hair and makeup products that can help consumers achieve the retro-inspired look.
3. Advertising Industry - Advertising agencies can help companies create retro-themed ad campaigns that appeal to consumers' nostalgia and desire to escape to another period.
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