Gucci & Mark Ronson Team Up for Pop-Up Shop Kicks
Marissa Brassfield — August 6, 2009 — Fashion
References: dazeddigital & bkrw
These Gucci and Mark Ronson sneakers are the result of a collaboration between the luxury fashion brand and the DJ, artist and producer. They were created just in time to appear in the Gucci pop-up store in New York City; the store will also have some face time in London, Berlin, Paris, Hong Kong, Tokyo, and Art Basel Miami.
The first two promotional images for the Gucci and Mark Ronson sneakers appear above, followed by a shot of the pop-up store.
The first two promotional images for the Gucci and Mark Ronson sneakers appear above, followed by a shot of the pop-up store.
Trend Themes
1. Luxury Collaboration - Collaborating with designers, artists, and musicians to create ethereal products.
2. Pop-up Shops - Creating exclusive pop-up stores to drive customer engagement and enhance shopping experiences.
3. Limited Edition Products - Making limited edition luxury products to cater to different target market and create exclusivity.
Industry Implications
1. Fashion - Opportunity to collaborate with artists, musicians, and celebrities to create exlusive and ethereal products.
2. Retail - Creating pop-up stores with limited edition products to enhance customer experiences, try out new locations and increase product demand.
3. Advertisement - Partnering with high-end fashion brands to create ad campaigns with exclusive face time in pop-up stores.
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