These Gucci 'Liquid Wood' Sunglasses are Unexpectedly Eco-Friendly
Courtney Scharf — May 31, 2012 — Eco
References: news.cnet & designtaxi
Made out of a unique blend of metals and mineral glass, these Gucci 'Liquid Wood' sunglasses are a shining example of how luxury brands can appropriate eco-consciousness into designs.
Sleek as other Gucci designs but with a biodegradable feature, these specs will allow buyers to feel good about picking up a pair of these summer-ready sunnies. What's wonderful about this new endeavor for the luxury brand is that it's creating a range of styles to use with this material. Whether you're a big sunglasses kind of person or more of an aviator fan, there's a chance that there's something here for many buyers.
Though they haven't been released yet, these bio-friendly accessories are creating tons of buzz, which is a huge indication that they will do exceedingly well.
Sleek as other Gucci designs but with a biodegradable feature, these specs will allow buyers to feel good about picking up a pair of these summer-ready sunnies. What's wonderful about this new endeavor for the luxury brand is that it's creating a range of styles to use with this material. Whether you're a big sunglasses kind of person or more of an aviator fan, there's a chance that there's something here for many buyers.
Though they haven't been released yet, these bio-friendly accessories are creating tons of buzz, which is a huge indication that they will do exceedingly well.
Trend Themes
1. Biodegradable Luxury Lenses - Disruptive innovation opportunity: Develop biodegradable materials and designs for luxury eyewear products.
2. Eco-conscious Luxury Fashion - Disruptive innovation opportunity: Create sustainable and eco-friendly products in the luxury fashion industry.
3. Buzzworthy Bio-friendly Accessories - Disruptive innovation opportunity: Design and market biodegradable accessories that generate significant consumer interest and demand.
Industry Implications
1. Luxury Eyewear - Disruptive innovation opportunity: Incorporate sustainable and eco-friendly materials into luxury eyewear products.
2. Fashion - Disruptive innovation opportunity: Integrate environmentally conscious practices and materials into the fashion industry.
3. Accessories - Disruptive innovation opportunity: Develop and promote accessories made from biodegradable materials to meet growing consumer demand for sustainable products.
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