The Gucci Guilty Trailer Takes Cues from the Underground
Allison Love — August 20, 2010 — Marketing
References: youtube & ww.notcot.org
The newest Gucci Guilty fragrance takes a difference approach to advertising with its graphic novel-style trailer. The trailer, which was created by famed graphic novelist Frank Miller (who created the movie 'Sin City'), is a dark and edgy approach to the typical fruity scents of female fragrances.
The mini movie features Evan Rachel Wood and Chris Evans as lovers in a dangerous time. The Gucci Guilty trailer is called 'Friendly Fires' and is an innovative take on fragrance marketing.
The mini movie features Evan Rachel Wood and Chris Evans as lovers in a dangerous time. The Gucci Guilty trailer is called 'Friendly Fires' and is an innovative take on fragrance marketing.
Trend Themes
1. Graphic Novel-style Ads - Brands can leverage graphic novel-style ads to create edgy and dark ads that resonate with customers.
2. Innovative Fragrance Marketing - Fragrance brands can use innovative and creative approaches to stand out in an otherwise saturated market.
3. Collaborative Advertising - Collaborating with famous creators, like graphic novelists, for advertising campaigns can offer unique and compelling results.
Industry Implications
1. Fragrance - Brands in the fragrance industry can harness innovation to create more compelling and creative marketing approaches.
2. Media and Entertainment - Graphic novel-style ads can be leveraged by media and entertainment companies to create engaging ads for their content and products.
3. Fashion - Fashion brands can draw inspiration from unique marketing approaches, like graphic novels, to set themselves apart in the industry.
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