The Gucci ‘GG Flag’ Collection in Association with UNICEF
Katie Pagnotta — November 22, 2012 — Fashion
References: stylebistro & gucci
The Gucci ‘GG Flag’ collection combines the fashion house’s signature emblem with the flags of the world to make a humanitarian effort. The GG Flag assembly is a wonderful way to unite brands and countries together. The beautifully designed bags, t-shirts and accessories are limited edition and proceeds from purchases go to UNICEF in accordance with ‘Schools for Africa’ and ‘Schools for Asia’ helping the underprivileged.
Each item has a distinct design with a giant splattered ‘GG’ symbol in the colors of a country’s flag. The logos are custom for each destination and set against the backdrop of the classic Gucci symbols. The collection features bowler bags, totes, round-zip wallets and plenty of other merchandise.
Gucci is taking initiative in helping others while promoting its branding. The Gucci GG Flag collection is beneficial to all—make sure to show your support for your country and a great cause.
Each item has a distinct design with a giant splattered ‘GG’ symbol in the colors of a country’s flag. The logos are custom for each destination and set against the backdrop of the classic Gucci symbols. The collection features bowler bags, totes, round-zip wallets and plenty of other merchandise.
Gucci is taking initiative in helping others while promoting its branding. The Gucci GG Flag collection is beneficial to all—make sure to show your support for your country and a great cause.
Trend Themes
1. Philanthropic Fashion Collections - Brands are creating limited edition collections that donate proceeds to charitable causes, effectively promoting their branding and supporting worthy causes.
2. Country-inspired Design - Designing products with country-inspired designs that represent countries' national flags is a new and innovative way to appeal to customers' sense of national pride.
3. Corporate Social Responsibility Partnerships - Corporations are partnering with charitable organizations and donating proceeds from select products to help underprivileged individuals around the world.
Industry Implications
1. Luxury Fashion Industry - Luxury fashion brands are making philanthropic efforts by creating limited edition collections and donating proceeds to charitable organizations.
2. Philanthropy and Non-profit Industry - UNICEF and other charitable organizations benefit from partnerships with corporations, as they receive proceeds from products purchased by customers.
3. Marketing and Advertising Industry - Creating philanthropic collections promotes a positive brand image while supporting charitable organizations, making this a key marketing strategy for businesses.
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