The G-Shock x Kith GM6900 Modernizes a Familiar Silhouette
Michael Hemsworth — February 11, 2020 — Fashion
The G-Shock x Kith GM6900 watch is a new collaboration accessory that takes a familiar timepiece silhouette and modernizes it with a touch of chic styling. The watch features a metal bezel that's covered in a rose gold finish that helps to transform the accessory from a sporty timepiece into a fashion-forward style that will suit the preferences of discerning athletic consumers. The watch maintains a shock and water-resistant profile to keep it in-line with the original model's functionality, and make it suitable for those looking to wear it for athletic purposes.
The G-Shock x Kith GM6900 watch is priced at $380 and comes as the first collaboration for the iconic Casio timepiece that will make it relevant once again for young consumers.
The G-Shock x Kith GM6900 watch is priced at $380 and comes as the first collaboration for the iconic Casio timepiece that will make it relevant once again for young consumers.
Trend Themes
1. Chic Styling in Activewear - Opportunity to create activewear with fashionable elements, appealing to a discerning athletic consumer.
2. Sporty Fashion Timepieces - Opportunity to modernize traditional timepiece silhouettes with stylish finishes, merging sporty functionality with fashion-forward design.
3. Collaboration Culture Resurgence - Opportunity to revive iconic brands through collaborations, attracting attention from young consumers and reestablishing relevance.
Industry Implications
1. Athleisure - Athleisure brands can incorporate chic styling into their activewear lines, catering to discerning athletic consumers seeking fashionable options.
2. Watchmaking - Watchmakers can explore collaborations with fashion brands to modernize their timepiece designs, blending sporty functionality with stylish finishes.
3. Accessories Retail - Retailers focusing on accessories can embrace collaboration culture, partnering with iconic brands to attract young consumers and revive their offerings.
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