The New G-SHOCK G-SQUAD Captures Users Sport-Activity Data
Niko Pajkovic — July 29, 2021 — Tech
References: world.g-shock & hypebeast
Recently released, the G-SHOCK G-SQUAD is a line of smartwatches that utilize new technology to calibrate users' sport-specific workouts. The line of sports-ready watches comes in three different models: the GBD 200-1in black, the GBD 200-2 in blue, and the GBD 200-9 in yellow or lime.
All of the GBD 200 models consist of G-Shock's iconic square-shaped face but provide a slimmer, more lightweight profile design than its predecessors. Specifically, these watches are 2.0mm slimmer, 3.4mm narrower, and 8.8mm shorter than previous models. The timepiece display contains a series of basic fitness information, including calories burned and steps taken. For a more detailed analysis of their workouts, users can download G-SHOCK's mobile fitness app, which allows them to record and track their data when combined with the watch.
This product stands out because it can recognize 15 different sport-specific workouts ranging from biking to fishing and snowboarding to swimming.
All of the GBD 200 models consist of G-Shock's iconic square-shaped face but provide a slimmer, more lightweight profile design than its predecessors. Specifically, these watches are 2.0mm slimmer, 3.4mm narrower, and 8.8mm shorter than previous models. The timepiece display contains a series of basic fitness information, including calories burned and steps taken. For a more detailed analysis of their workouts, users can download G-SHOCK's mobile fitness app, which allows them to record and track their data when combined with the watch.
This product stands out because it can recognize 15 different sport-specific workouts ranging from biking to fishing and snowboarding to swimming.
Trend Themes
1. Sport-specific Smartwatches - The emergence of sport-specific smartwatches presents an opportunity for the development of specialized workout programs tailored to different sports.
2. Mobile Fitness Tracking - The combination of mobile fitness apps and smartwatches offers the possibility of more accurate and comprehensive workout data analysis, promoting more effective training regimes
3. Lightweight Design - The development of lighter and more wearable smartwatches such as the G-SHOCK G-SQUAD points to future trends where wearable technology will become less intrusive and more integrated into everyday life.
Industry Implications
1. Sports Wearables - The sports wearable industry can capitalize on the trend of sport-specific smartwatches by improving and enhancing the functionality of the devices, enabling the collection of more specialized data for coaches and athletes to evaluate and develop training programs.
2. Fitness Apps - Fitness app developers can collaborate with smartwatch manufacturers to create apps that leverage the sport-specific technology of smartwatches and also facilitate data sharing and analysis for comprehensive fitness data insights.
3. Outdoor Sports Equipment - Outdoor sports equipment manufacturers should explore opportunities to integrate smartwatch technology with their products to offer customers a more complete and immersive experience, such as detecting and logging data during a user's excursion or adventure.
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