The Casio G-Shock GBA800 Pairs with an App for Data Access
Michael Hemsworth — March 27, 2018 — Fashion
The Casio G-Shock GBA800 timepiece comes as a balanced accessory that will provide wearers with the ability to track their activity and much more without the need for separate devices.
While wearables have experienced slow adoption rates, timepieces that incorporate smart functionalities have been welcomed by many consumers looking for a less intense way to foray into the market. This is being acknowledged by brands that are releasing new options like the GBA800, which tracks your steps and syncs with the accompanying smartphone app to let you see all the activity you did in a day or given period.
The Casio G-Shock GBA800 timepiece comes in six color options, is water-resistant up to 200 meters and also incorporates GPS technology to let you analyze where you burned the most calories.
While wearables have experienced slow adoption rates, timepieces that incorporate smart functionalities have been welcomed by many consumers looking for a less intense way to foray into the market. This is being acknowledged by brands that are releasing new options like the GBA800, which tracks your steps and syncs with the accompanying smartphone app to let you see all the activity you did in a day or given period.
The Casio G-Shock GBA800 timepiece comes in six color options, is water-resistant up to 200 meters and also incorporates GPS technology to let you analyze where you burned the most calories.
Trend Themes
1. Casual Fitness-tracking Timepieces - The trend of casual fitness-tracking timepieces offers disruptive innovation opportunities for companies to create stylish and functional watches that seamlessly integrate with smartphone apps.
2. Slow Adoption of Wearables - The slow adoption of wearables presents an opportunity for companies to develop innovative strategies to increase consumer interest and uptake in fitness-tracking devices.
3. Integration of Smart Functionalities - The integration of smart functionalities into timepieces represents a disruptive innovation opportunity for brands to offer consumers a seamless and convenient way to track their activity and access data.
Industry Implications
1. Fashion - The fashion industry has the opportunity to tap into the trend of casual fitness-tracking timepieces by creating stylish and aesthetically appealing watches that combine fashion with functional features.
2. Technology - The technology industry can capitalize on the slow adoption of wearables by developing new and improved fitness-tracking devices that address consumer concerns and offer enhanced features.
3. Fitness - The fitness industry can benefit from the integration of smart functionalities into timepieces by partnering with watch brands to create personalized fitness tracking solutions that cater to the needs of fitness enthusiasts.
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