The Grunion Run Groomsmen Shop Debuts 2012 Lookbook
Trenton Millar — July 19, 2012 — Business
References: thegrunionrun & handlebarmagazine
Launched earlier this year, The Grunion Run Groomsmen Shop is an online store that sells attire appropriate for your stint as best man or groomsman at you friend's wedding. Purposefully affordable and stylish, this shop was created so that men could buy clothes that make a welcome addition to their wardrobe instead of buying an expensive suit that they will never wear again.
The current collection has a polished, hipster-collegiate look; a style that can be integrated to most any style of dress. The clothes are different from what people may expect from a groomsmen shop, but the owners of The Grunion Run Shop designed its collection with the understanding that more and more couples are opting for less traditional wedding attire.
Selling shirts, ties, vests and accessories that are dapper and won't break the bank, The Grunion Run Groomsmen Shop is an answer to the age old problem of having to buy ugly clothes for your friend's wedding.
The current collection has a polished, hipster-collegiate look; a style that can be integrated to most any style of dress. The clothes are different from what people may expect from a groomsmen shop, but the owners of The Grunion Run Shop designed its collection with the understanding that more and more couples are opting for less traditional wedding attire.
Selling shirts, ties, vests and accessories that are dapper and won't break the bank, The Grunion Run Groomsmen Shop is an answer to the age old problem of having to buy ugly clothes for your friend's wedding.
Trend Themes
1. Affordable Groomsmen Attire - The trend of offering affordable groomsmen attire that can be integrated into various dress styles allows men to buy clothes they can use again.
2. Non-traditional Wedding Attire - The trend of couples opting for less traditional wedding attire creates an opportunity for groomsmen shops to offer stylish and unconventional clothing options.
3. Online Groomsmen Shops - The trend of online groomsmen shops enables convenience and accessibility for customers looking for specific attire for weddings.
Industry Implications
1. E-commerce Retail - The e-commerce retail industry has an opportunity to cater to the demand for online groomsmen shops and provide a seamless shopping experience.
2. Men's Fashion - The men's fashion industry can embrace the trend of affordable groomsmen attire and design stylish and versatile clothing options for weddings.
3. Wedding Services - The wedding services industry can leverage the trend of non-traditional wedding attire to offer personalized groomsmen attire packages that cater to unique styles.
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