Grip-Ez Makes it Simple to Keep Your Mobile in Hand
Summer Luu — October 20, 2010 — Tech
This Grip-Ez accessory for mobile phones is a fabulously designed adhesive to make chatting easier on the hands.
Although the Grip-Ez fronts a brass knuckle design, the piece is actually made of black plastic. The Grip-Ez sticks onto the back of your mobile device with the included 3M tape. This mount is very durable, so you don't have to worry about it falling off midway through your conversation.
Implications - One of the fastest ways a brand can differentiate itself from other similar ones is by investing in products that combine pragmatism with novelty. By boldly trumpeting a radical or novel design as well as the product's practical purposes, the company immediately draws interest from consumers who value design originality and functionality.
Although the Grip-Ez fronts a brass knuckle design, the piece is actually made of black plastic. The Grip-Ez sticks onto the back of your mobile device with the included 3M tape. This mount is very durable, so you don't have to worry about it falling off midway through your conversation.
Implications - One of the fastest ways a brand can differentiate itself from other similar ones is by investing in products that combine pragmatism with novelty. By boldly trumpeting a radical or novel design as well as the product's practical purposes, the company immediately draws interest from consumers who value design originality and functionality.
Trend Themes
1. Novelty Mobile Accessories - Companies can differentiate themselves by investing in products that combine practicality with novelty designs like the Grip-Ez phone accessory.
2. Durable Mounts for Electronic Devices - The Grip-Ez's durability suggests that there is a market for new and more robust mounts for electronic devices.
3. Hand-ergonomic Design - The Grip-Ez's unique hand-ergonomic design suggests a potential trend in creating phone accessories that are more comfortable to hold and use for extended periods of time.
Industry Implications
1. Mobile Accessories - The Grip-Ez accessory falls under the mobile accessories industry, which could benefit from investing in innovative designs and materials like the Grip-Ez's plastic and 3M tape.
2. Consumer Electronics - There is an opportunity for the consumer electronics industry to invest in durable and ergonomic mounts for various devices like the Grip-Ez for mobile phones.
3. Design and Innovation - Companies in the design and innovation industry can capitalize on the trend of combining practicality with novelty designs to create unique and functional products like the Grip-Ez phone accessory.
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