The Green Yatra Campaign Encourages People to "Turn off the Heat"
Meghan Young — August 1, 2012 — Eco
References: makanis & ibelieveinadv
The Green Yatra campaign cleverly addresses the threat of global warming on animals as well as the part humans play in hastening this dramatic climate change while concentrating on the passivity of many people when it comes to making an important difference in the world. The print ads may focus on a strong message, "A small negligence can bring about a bigger loss," but it is the idea of supporting environmental causes by simply wearing a cheap t-shirt that will make most of the impact.
Conceived and executed by Makani Creatives, an ad agency based in Mumbai, India, the Green Yatra campaign encourages people to "turn off the heat" and help the animals they claim to love in a real way. This is emphasized by the iron burns on the t-shirts.
Conceived and executed by Makani Creatives, an ad agency based in Mumbai, India, the Green Yatra campaign encourages people to "turn off the heat" and help the animals they claim to love in a real way. This is emphasized by the iron burns on the t-shirts.
Trend Themes
1. Animal Conservation Apparel - Opportunities for creating and marketing clothing that raises awareness and funds for animal conservation efforts through creative design elements like iron burns.
2. Climate Change Messaging - Opportunities for creating and distributing messaging around environmental causes, specifically climate change and personal responsibility.
3. Innovative Advertising Techniques - Opportunities for ad agencies to develop unique and impactful advertising campaigns using creative graphic design and messaging.
Industry Implications
1. Apparel - The apparel industry can take advantage of consumer demand for clothing items that promote environmental causes and support animal conservation efforts.
2. Advertising - Advertising agencies can leverage innovative concepts, like iron burns on clothing, to create unique and memorable campaigns for their clients.
3. Environmental Organizations - Organizations focused on environmental causes can collaborate with ad agencies and apparel companies to develop effective awareness campaigns and fundraising efforts.
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