Aston Martin Wins Transport for London Competition
Going Like Sixty — December 23, 2008 — Autos
References: fosterandpartners
Aston Martin and Foster + Partners won the first prize in the Transport for London competition. The two top brand names in design came up with a new version of the classic and iconic London double-decker bus. It will be environmentally friendly, easily accessible and appeal to tourists. Foster + Partners and Aston Martin surveyed passengers, drivers and conductors to get the best advice from real users.
Implications - The new double-decker bus was designed to be able to move with ease through the streets of London, while conserving energy at the same time. The bus will have lots of windows so that tourists can enjoy the sights. Foster + Partners and Aston Martin also made safety a main priority when designing the bus.
Implications - The new double-decker bus was designed to be able to move with ease through the streets of London, while conserving energy at the same time. The bus will have lots of windows so that tourists can enjoy the sights. Foster + Partners and Aston Martin also made safety a main priority when designing the bus.
Trend Themes
1. Energy-efficient Public Transportation - The design of the new double-decker bus prioritizes energy conservation, presenting opportunities for innovation in sustainable public transport.
2. Tourist-friendly Transport - The emphasis on ample windows and accessibility aims to appeal to tourists, creating potential for disruptive innovation in the tourism industry.
3. User-centric Design - The involvement of passengers, drivers, and conductors in the design process presents opportunities for disruptive innovation in user-centered transportation systems.
Industry Implications
1. Automotive Manufacturing - The design and production of energy-efficient double-decker buses can revolutionize the automotive manufacturing industry.
2. Tourism and Hospitality - The development of tourist-friendly transportation has the potential to disrupt and enhance the tourism and hospitality industry.
3. Transportation and Logistics - The user-centric approach to designing public transportation systems can lead to disruptive innovations in the transportation and logistics industry.
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