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Saving the Earth in Style

Clean the Sky - Positive Eco Trends & Breakthroughs

Green Chic by Christie Matheson

— April 22, 2008 — Eco
Green Chic is a new book that covers how you can start Saving the Earth in Style. Christie Matheson writes in a fun way, without any hint of preaching. It's a delicious read, from recycled cover to cover.

Matheson doesn't advise you to take extreme measures like taking speedy, cold showers or dressing in Birkenstocks. In fact, she loves her hot showers and has a highly stylish wardrobe. She's a true believer that you can lead a comfortable, even luxurious life, while remaining conscious of the Earth and reducing your carbon footprint. And no, it won't cost a fortune!

She has tips on creating a beautiful home interior you'll love, how to be a phenomenal green party hostess and how to strengthen your connection with nature as well as your relationships. Oh yes, and she lets us in on the secret that "green women don't get fat!"

Matheson doesn't just teach it, she lives by her words. Green Chic is made with recycled paper and printed with vegetable-based inks. To top off the fabulousness, she also gives 50% of the royalties to green organizations.

Get ready to fight global warming with flare!
Trend Themes
1. Green Fashion - The trend of incorporating sustainable and eco-friendly materials in fashion industry presents opportunities for new fashion products and innovation.
2. Eco-conscious Home Decor - Increasing demand for eco-friendly home decor offers a market opportunity for new companies and products to be developed.
3. Sustainable Hosting - The trend towards green living opens opportunities for creating innovative sustainable event planning products and services.
Industry Implications
1. Fashion Industry - Fashion industry can adopt sustainable ways used in creating eco-friendly clothing and accessories to keep up with emerging trends
2. Home Decor Industry - Home decor industry can capitalize on the increasing demand for eco-friendly products by investing in sustainable design and production methods.
3. Event Planning Industry - Event planning industry can transition into sustainable event planning to meet the growing demand for eco-friendly events.
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