Richard Branson On the Landscape for Green Businesses
Jaime Neely — April 1, 2013 — Business
References: keynotes.org & trendhunter
The iconic Richard Branson, founder and Chairman of Virgin Group, is a strong supporter of socially responsible and green business ventures. During one of his speeches he stated, "We must look at the issues around protecting our natural resources; one of the biggest entrepreneurial opportunities of our lifetime."
According to Branson, time is running out for entrepreneurs and businesses to adopt environmentally friendly practices. The excuse routinely used by businesses, corporations and governments when it comes to implementing environmental policies is that they cannot afford it because of the financial barriers. What most don't realize, however, is that soon the cheaper alternatives will no longer be available. Branson is quick to remind his audiences that there is no 'Planet B' after the resources on 'Planet A' are depleted.
He believes that the businesses that are able to strike a balance between consumption and conversation will emerge as the most successful.
For more inspiration and advice, check out these 35 keynotes by iconic entrepreneurs at Keynotes.org.
According to Branson, time is running out for entrepreneurs and businesses to adopt environmentally friendly practices. The excuse routinely used by businesses, corporations and governments when it comes to implementing environmental policies is that they cannot afford it because of the financial barriers. What most don't realize, however, is that soon the cheaper alternatives will no longer be available. Branson is quick to remind his audiences that there is no 'Planet B' after the resources on 'Planet A' are depleted.
He believes that the businesses that are able to strike a balance between consumption and conversation will emerge as the most successful.
For more inspiration and advice, check out these 35 keynotes by iconic entrepreneurs at Keynotes.org.
Trend Themes
1. Green Business Ventures - Entrepreneurs must adopt environmentally friendly practices as the demand for green products and services is ever increasing.
2. Balancing Consumption and Conservation - Businesses that strike a balance between consumption and conservation are likely to thrive in the long run.
3. Financially Viable Environmental Policies - Businesses and governments need to develop financially viable environmental policies to switch to a more sustainable economic model.
Industry Implications
1. Renewable Energy - The renewable energy industry presents an opportunity for companies to capitalize on the rising demand for carbon-neutral energy solutions.
2. Sustainable Agriculture - Sustainable agriculture presents opportunities for farmers and businesses to become more environmentally friendly and cost-effective.
3. Waste Management - Waste management presents opportunities for companies to innovate and create solutions that mitigate the environmental impact of waste disposal.
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