Follow Your Heart Greek Style Crumbles is Launching in the UK
Michael Hemsworth — July 14, 2021 — Marketing
References: followyourheart & foodbev
The Follow Your Heart Greek Style Crumbles is a new product from the brand that's arriving at UK retailers now to offer consumers with a dairy-free alternative to traditional cheeses.
The product is formulated with 10 ingredients in the recipe and features a coconut oil base that is both allergen-free as well as non-GMO. The crumble also maintains a free-from formulation that has no dairy, soy, gluten, casein, preservatives or lactose in the mix to make it well-suited for the needs of modern consumers.
New Business Development at Follow Your Heart John O'Connor spoke on the new Follow Your Heart Greek Style Crumbles saying, "We are so excited to launch the first dairy-free Greek Crumbles in the UK and it’s a great testament to our strong innovation team in the US focusing on plant-based cheese. We are passionate about showing UK shoppers how delicious and easy plant-based eating can be. In contrast to some other brands with long ingredients lists including unrecognisable components, Follow Your Heart focuses on keeping things clean and minimal to create inherently better-for-you products for shoppers."
The product is formulated with 10 ingredients in the recipe and features a coconut oil base that is both allergen-free as well as non-GMO. The crumble also maintains a free-from formulation that has no dairy, soy, gluten, casein, preservatives or lactose in the mix to make it well-suited for the needs of modern consumers.
New Business Development at Follow Your Heart John O'Connor spoke on the new Follow Your Heart Greek Style Crumbles saying, "We are so excited to launch the first dairy-free Greek Crumbles in the UK and it’s a great testament to our strong innovation team in the US focusing on plant-based cheese. We are passionate about showing UK shoppers how delicious and easy plant-based eating can be. In contrast to some other brands with long ingredients lists including unrecognisable components, Follow Your Heart focuses on keeping things clean and minimal to create inherently better-for-you products for shoppers."
Trend Themes
1. Plant-based Cheese Alternatives - The development of innovative, plant-based cheeses that offer consumers with a dairy-free alternative to traditional cheeses.
2. Free-from Formulations - Consumer demands for free-from formulations in their food products, driving innovation towards allergen-free and naturally derived ingredients.
3. Clean Ingredient Lists - The trend towards clean and minimal ingredient lists in plant-based cheese brands to create inherently better-for-you products for shoppers.
Industry Implications
1. Dairy Alternatives - The dairy alternatives industry is witnessing significant growth with more consumers opting for plant-based options over traditional dairy products.
2. Organic and Sustainable Foods - The organic and sustainable foods industry benefits from innovations in plant-based cheese production, as the trend for clean eating and healthier choices continues to grow.
3. Food Retail - Food retailers can capitalize on the plant-based cheese trend by stocking a diverse range of dairy alternatives, including allergen-free and plant-based formulations, to meet the demands of modern consumers.
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