The Gratitude Cafe Trades in Deer Heads for Heads of Lettuce
Shelby Lee Walsh — December 1, 2010 — Marketing
References: gratitudecafe & adsoftheworld
The Gratitude Cafe urges health-weary eaters to take pride in their veggie-loving ways. Their latest campaign shows images of heads of lettuce being mounted to walls instead of the heads of slaughtered game.
Advertising agency WAX of Calgary, Canada is responsible for the creative imagery seen in the Gratitude Cafe campaign alongside creative director Joe Hospodarec and art director Brian Allen. These ads are enough to make you want to turn vegetarian!
Implications - As more and more of today's consumers are beginning to adapt a green and eco-friendly lifestyles, it is imperative that businesses offer products and services to complement these changes. Businesses that adapt their concepts and ideas to match those of the environment movement will see large returns.
Advertising agency WAX of Calgary, Canada is responsible for the creative imagery seen in the Gratitude Cafe campaign alongside creative director Joe Hospodarec and art director Brian Allen. These ads are enough to make you want to turn vegetarian!
Implications - As more and more of today's consumers are beginning to adapt a green and eco-friendly lifestyles, it is imperative that businesses offer products and services to complement these changes. Businesses that adapt their concepts and ideas to match those of the environment movement will see large returns.
Trend Themes
1. Veggie Taxidermy - Creating alternative art forms using vegetables and other organic materials in place of traditional taxidermy.
2. Sustainable Advertising - Promoting eco-friendly and green lifestyles through creative advertising.
3. Vegetarian Pride - Encouraging individuals to embrace and showcase their love for vegetarianism through innovative marketing.
Industry Implications
1. Advertising - Innovative ad agencies can disrupt the advertising industry by creating more sustainable and green campaigns.
2. Art - Artistic businesses can disrupt the traditional taxidermy industry by creating new eco-friendly and vegetarian alternatives.
3. Food and Beverage - Innovative food and beverage companies can disrupt the industry by promoting vegetarianism and plant-based lifestyles through unique marketing campaigns.
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