The Celsius Grapefruit Melon Green Tea is Free from Calories
Michael Hemsworth — October 19, 2019 — Marketing
The Celsius Grapefruit Melon Green Tea drink is the latest refreshment from the fitness drink brand that offers consumers a beverage with a more functional profile. Featuring a non-carbonated profile, the beverage is free from calories, added sugar and preservatives to make it a free-from option to enjoy in place of other sports drink varieties. The drink is reported to deliver heathy energy that will help to accelerate the metabolism and help the body to burn fat, which will come as welcome news to fitness enthusiasts looking to improve their results.
The Celsius Grapefruit Melon Green Tea drink was debuted at the 2019 NACS Show and is targeted towards the rising number of health-conscious consumers looking for a functional, flavorful way to hydrate.
The Celsius Grapefruit Melon Green Tea drink was debuted at the 2019 NACS Show and is targeted towards the rising number of health-conscious consumers looking for a functional, flavorful way to hydrate.
Trend Themes
1. Functional Beverages - Continued growth of functional, free-from beverages that prioritize health and wellness.
2. Healthy Energy - Incorporating natural ingredients that provide healthy energy and other functional benefits without added sugars or calories.
3. Non-carbonated Drinks - Increasing popularity for non-carbonated alternatives to traditional sports and energy drinks.
Industry Implications
1. Beverage Industry - Opportunities for beverage companies to create functional, free-from beverages that resonate with health-conscious consumers.
2. Fitness Industry - Opportunities for fitness brands to partner with or create their own functional beverages that align with their brand and mission.
3. Natural Ingredients Industry - Demand for natural ingredients in functional beverages that provide health benefits without artificial additives or preservatives.
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