Grand Collection's Holiday Collection Aims to Fight Food Insecurity
Niko Pajkovic — December 14, 2021 — Fashion
References: grandcollectionco & hypebeast
New York-based skate apparel brand Grand Collection has launched its Holiday 2021 collection, which will belong to its third annual Help Feed New York initiative. The collection will be launched in conjunction with a food drive that the brand will host at New York's Labour Skate Shop.
As for the actual styles offered in the Holiday 2021 collection, shoppers can expect a range of wardrobe basics with a focus on premium materials and laid-back looks. Standout items include a fleece-lined nylon jacket dressed in embroidered logos. Elsewhere, the collection presents a reversible, two-tone vest, two microfleece pullovers, 100% cotton hoodies, t-shirts, and premium corduroy pants.
The entire Holiday 2021 collection is currently available for purchase on Grand Collection's website, with portions of the proceeds going towards feeding New Yorkers this holiday season.
Image Credit: Grand Collection
As for the actual styles offered in the Holiday 2021 collection, shoppers can expect a range of wardrobe basics with a focus on premium materials and laid-back looks. Standout items include a fleece-lined nylon jacket dressed in embroidered logos. Elsewhere, the collection presents a reversible, two-tone vest, two microfleece pullovers, 100% cotton hoodies, t-shirts, and premium corduroy pants.
The entire Holiday 2021 collection is currently available for purchase on Grand Collection's website, with portions of the proceeds going towards feeding New Yorkers this holiday season.
Image Credit: Grand Collection
Trend Themes
1. Charitable Streetwear - Opportunity for fashion brands to integrate social causes into their designs to attract conscious consumers.
2. Premium Materials - Opportunity for apparel companies to offer higher-quality clothing to consumers who prioritize durability, comfort, and sustainability.
3. Local Community Support - Opportunity for companies to host local events and initiatives that align with their brand values and support the communities they serve.
Industry Implications
1. Fashion - Fashion brands can leverage charitable streetwear and premium materials to differentiate themselves in a crowded market and attract conscious consumers.
2. Food Industry - Food brands can partner with apparel companies on charitable initiatives to support local communities and fight food insecurity.
3. Retail - Retail companies can host local events and initiatives that align with their brand values and engage consumers in meaningful ways.
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