The 'Grammaster' Contest Rewards Instagram Users with a Job at Netflix
Katherine Pendrill — March 2, 2016 — Marketing
References: grammasters.netflix & cosmopolitan
Netflix recently launched its 'Grammaster' contest, which rewards Instagram users with a dream job. For those who fantasize about hanging around the set of their favorite Netflix shows, this competition is the perfect fit.
As part of an effort to find a new social media photographer, or 'Grammaster,' Netflix is launching an online competition. To enter the contest, Instagram users must hashtag their three best photos with '#grammasters3' before March 6th. The company explains that they are looking for someone who is interested in film and television and that participants should choose photos that reflect their passions. The winner of the competition will be rewarded with a job that involves traveling to the set of various Netflix shows and snapping behind-the-scenes photos for social media. Netflix will even pay the lucky winner $2,000 per week for their efforts.
As part of an effort to find a new social media photographer, or 'Grammaster,' Netflix is launching an online competition. To enter the contest, Instagram users must hashtag their three best photos with '#grammasters3' before March 6th. The company explains that they are looking for someone who is interested in film and television and that participants should choose photos that reflect their passions. The winner of the competition will be rewarded with a job that involves traveling to the set of various Netflix shows and snapping behind-the-scenes photos for social media. Netflix will even pay the lucky winner $2,000 per week for their efforts.
Trend Themes
1. Instagram Photo Contests - Opportunity for brands to engage with users and leverage user-generated content for promotion.
2. Social Media Influencer Marketing - Brands can partner with popular Instagram users to reach a wider audience and increase brand awareness.
3. Branded Content Creation - Companies can hire skilled photographers to create high-quality content for their social media channels.
Industry Implications
1. Entertainment - Opportunity for entertainment companies to engage with fans and promote new shows through social media contests.
2. Marketing and Advertising - Companies can utilize user-generated content from photo contests for their marketing campaigns.
3. Digital Media - Digital media companies can explore partnerships with social media influencers to create engaging content.
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