Heymat Partners With Stine Aas to Launch the Grain Collection
Niko Pajkovic — January 8, 2022 — Art & Design
References: heymat & design-milk
Boutique rugmaker Heymat has teamed up with designer Stin Aas to launch the Grain collection, a unique assortment of modern rugs inspired by the organic patterns found in stones and natural minerals.
Nuanced and wholly unique, the patterns found on the new Heymat Grain rugs consist of individually colored shapes. According to the brand, no two shapes are exactly alike, making each piece one-of-a-kind. Aside from its soothing aesthetic quality, the patterns also conveniently camouflage dust and dirt, making these incredibly versatile carpets for lived-in homes.
“I wanted to work with patterns and structures rather than a classic motif, and I found inspiration in an exposed aggregate finish consisting of small, uniquely shaped pebbles,” said Stine Aas in a recent press statement.
The rugs come in three colorways -- Sandstone, Amethyst, and Granite -- are perfectly proportioned for enhancing entranceways.
Image Credit: Heymat
Nuanced and wholly unique, the patterns found on the new Heymat Grain rugs consist of individually colored shapes. According to the brand, no two shapes are exactly alike, making each piece one-of-a-kind. Aside from its soothing aesthetic quality, the patterns also conveniently camouflage dust and dirt, making these incredibly versatile carpets for lived-in homes.
“I wanted to work with patterns and structures rather than a classic motif, and I found inspiration in an exposed aggregate finish consisting of small, uniquely shaped pebbles,” said Stine Aas in a recent press statement.
The rugs come in three colorways -- Sandstone, Amethyst, and Granite -- are perfectly proportioned for enhancing entranceways.
Image Credit: Heymat
Trend Themes
1. Organic-patterned Home Decor - The Grain collection showcases a unique set of modern rugs inspired by the organic patterns found in stones and natural minerals, presenting a key opportunity for companies in the home decor industry to explore designing products with intricate, natural patterns.
2. One-of-a-kind, Handmade Products - The new Heymat Grain rugs consist of individually colored shapes, making each piece unique and presenting an opportunity for businesses in the handmade products industry to further emphasize the uniqueness of their products.
3. Camouflaging Patterned Home Accessories - The Grain collection's patterns conveniently camouflage dust and dirt, indicating a key opportunity for businesses in the home accessories industry to incorporate patterns that can mask dirt or stains, making them more practical and functional for customers.
Industry Implications
1. Home Decor - Heymat's Grain collection presents opportunities for businesses in the home decor industry to explore incorporating unique, organic patterns in their products.
2. Handmade Products - The individuality of Heymat's Grain rugs offers opportunities for businesses in the handmade products industry to create one-of-a-kind products that appeal to customers looking for unique, personalized items.
3. Home Accessories - The Grain collection's camouflaging patterns present an opportunity for businesses in the home accessories industry to create more practical and functional products that can hide dirt or stains.
2.5
Score
Popularity
Activity
Freshness
