Google's 20th-Anniversary Plays on Internet Nostalgia
Justin Lam — September 28, 2018 — Tech
References: techradar & fastcompany
In celebration of Google's 20th-anniversary, the tech company is taking users down memory lane with a new doodle that celebrates 20 years of the iconic search engine. Highlighting major world events from the past, this doodle offers up a wonderful sense of nostalgia as historical events are portrayed in the signature style of Google doodles. Google's 20th-anniversary doodle is also available on YouTube so users can relive the nostalgia over-and-over again for years to come once it leaves the main Google page.
Featuring 17 unique "easter eggs," this celebratory doodle implements a host of tech innovations and memes alongside historic events. These innovations and memes include the rise of the streaming service, MP3 files, "new phone, who dis?", the evolution of chat rooms to group texts, and the meteoric rise of the GIF format in internet culture.
Image Credit: Google
Featuring 17 unique "easter eggs," this celebratory doodle implements a host of tech innovations and memes alongside historic events. These innovations and memes include the rise of the streaming service, MP3 files, "new phone, who dis?", the evolution of chat rooms to group texts, and the meteoric rise of the GIF format in internet culture.
Image Credit: Google
Trend Themes
1. Nostalgic Internet Celebrations - Opportunity for brands to leverage nostalgia by creating celebratory content that resonates with their audience.
2. Integrating Tech Innovations and Memes - Companies can incorporate popular tech innovations and internet memes into their marketing strategies to engage with their target market.
3. Reviving Internet Culture - There is potential for businesses to tap into the revival of internet culture by integrating iconic elements into their products or services.
Industry Implications
1. Tech Industry - Tech companies can capitalize on the anniversary trend by developing new products or services that incorporate both nostalgia and cutting-edge technology.
2. Marketing and Advertising - Brands can utilize the celebratory internet doodle trend to create engaging marketing campaigns that evoke feelings of nostalgia and resonate with their target audience.
3. Entertainment and Media - Broadcasters and online platforms can leverage the popularity of celebratory internet doodles to create nostalgic content that attracts and retains viewers.
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