Google Social 'Search Plus Your World' Adds a Custom Touch
Josh Mears — January 12, 2012 — Tech
References: google & arstechnica
Google Social 'Search Plus Your World' is a larger than life project from the software giant that aims to become completely customizable for the consumer.
The first step of this project, according to Google's blog, is the 'Search Plus Your World' feature. This plus feature is a true advantage for regulating results, and allowing for a more personable response. The benefit of this friendly feature is that Google enables you to create a more reliable results list that comes from linking friends to results. How this works is that the search engine will use its Google social platform to allow for integrated content that can be seen specifically from friends on Google's social networking site Google+. Google Social 'Search Plus Your World' will help searching become a more genuine experience, as results will feature video's, pictures, and blog quotes from circle friends and family.
The first step of this project, according to Google's blog, is the 'Search Plus Your World' feature. This plus feature is a true advantage for regulating results, and allowing for a more personable response. The benefit of this friendly feature is that Google enables you to create a more reliable results list that comes from linking friends to results. How this works is that the search engine will use its Google social platform to allow for integrated content that can be seen specifically from friends on Google's social networking site Google+. Google Social 'Search Plus Your World' will help searching become a more genuine experience, as results will feature video's, pictures, and blog quotes from circle friends and family.
Trend Themes
1. Customizable Search Engine - The trend of personalized search engines presents an opportunity for companies to develop customizable search engines that allow for greater control and convenience for consumers.
2. Social Network Integration - The trend of integrating social networks into search engines presents an opportunity for social media and technology companies to collaborate on more personalized and engaging search experiences for users.
3. Friend-linked Results - The trend of friend-linked search results presents an opportunity for businesses to develop algorithms that prioritize content from users' social circles, providing more relevant and trustworthy search results.
Industry Implications
1. Search Engine Industry - The search engine industry has an opportunity to develop more personalized and customizable search engines that integrate social networks and prioritize user's social circles.
2. Social Media Industry - The social media industry has an opportunity to collaborate with search engine companies to integrate social networks into search engines, providing more personalized and engaging search experiences for users.
3. Artificial Intelligence Industry - The artificial intelligence industry has an opportunity to develop algorithms that prioritize and filter content from users' social circles to provide more relevant and trustworthy search results.
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