Google Play Instant Is Now Available For Games on the Play Store
Justin Lam — March 20, 2018 — Tech
References: marketingland & 9to5google
Google Play Instant is a new feature added to the Google Play Games app that allows marketers to offer trials of their games without users having to download them first. The feature was first launched in 2016 as a way to demo regular apps without needing to install them, but at GDC 2018 Google has unveiled this feature for Google Play Games. Google hopes that this feature will make discovery easier and will reduce the time between installing and experiencing a game.
Like with regular apps on the store, a 'Try Now' button will be found on game's pages. The updated feature offers better support for games with a higher 10MB APK size limit, progressive download support for executable code and game assets, and support for NDK and game engines. The Google Play Instant demo feature is currently available for Clash Royale, Words with Friends 2, Bubble Witch 3 Saga and other games in the Instant Gameplay collection.
Image Credit: Google
Like with regular apps on the store, a 'Try Now' button will be found on game's pages. The updated feature offers better support for games with a higher 10MB APK size limit, progressive download support for executable code and game assets, and support for NDK and game engines. The Google Play Instant demo feature is currently available for Clash Royale, Words with Friends 2, Bubble Witch 3 Saga and other games in the Instant Gameplay collection.
Image Credit: Google
Trend Themes
1. Google Play Instant - Opportunity to offer trials of games without needing to download them first.
2. Demo Feature - Reducing the time between installing and experiencing a game through trial versions.
3. Progressive Download Support - Improving the user experience by allowing executable code and game assets to be downloaded gradually.
Industry Implications
1. Mobile Gaming - Chance to attract more users by providing trial versions of games without requiring downloads.
2. Game Development - Incentive to create trial versions of games to enhance discovery and user experience.
3. App Stores - Opportunity to implement the Google Play Instant feature to facilitate discovery and trial of games.
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