The 'Google+ Failure' Infographic is Not Encouraging
Courtney Scharf — July 7, 2012 — Tech
References: browsermedia & visual.ly
The 'Google+ Failure' infographic explores the projected future of this less popular platform of social media.
Going through the stats from this year, the chart is both well-researched and features a clever use of information. Comparing social media sites in terms of time spent on each site and the amount of viewers and activity on the platform, it appears that this platform hasn't yet taken off the way it was expected to. In addition to giving readers a better understanding of Google+, this chart highlights alarming figures about how much time people are spending on these sites, particularly Facebook.
Showing quite clearly the reliance on social media platforms and the way in which this field is becoming increasingly competitive, the 'Google+ Failure' infographic is a must-read for those interested in this industry.
Going through the stats from this year, the chart is both well-researched and features a clever use of information. Comparing social media sites in terms of time spent on each site and the amount of viewers and activity on the platform, it appears that this platform hasn't yet taken off the way it was expected to. In addition to giving readers a better understanding of Google+, this chart highlights alarming figures about how much time people are spending on these sites, particularly Facebook.
Showing quite clearly the reliance on social media platforms and the way in which this field is becoming increasingly competitive, the 'Google+ Failure' infographic is a must-read for those interested in this industry.
Trend Themes
1. Social Media Platform Popularity - Businesses in the social media industry can capitalize on the growing trend of people spending more time on popular social media sites like Facebook and Instagram by investing in these platforms for marketing and advertising purposes.
2. Digital Marketing Analytics - There is a growing need in the social media industry to analyze and understand user behavior and engagement on different platforms, providing businesses with an opportunity to develop innovative solutions to help them optimize their digital marketing strategies.
3. Interactive Infographics - With the increasing popularity of using infographics to present information, there is an opportunity for businesses to develop interactive infographics that provide a more engaging user experience and drive more traffic to their websites.
Industry Implications
1. Social Media - As the social media industry becomes increasingly competitive, there is an opportunity for businesses to invest in popular platforms like Facebook and Instagram to reach their target audience with marketing and advertising efforts.
2. Digital Marketing - With the need for businesses to analyze user behavior and engagement on different social media platforms, there is an opportunity for companies specializing in digital marketing analytics to provide innovative solutions to help businesses optimize their strategies.
3. Data Visualization - As the use of infographics to present information becomes more popular, there is an opportunity for businesses specializing in data visualization to create interactive infographics that can drive user engagement and traffic to their websites.
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