Google Pranks
Going Like Sixty — April 2, 2008 — Unique
References: adsense.blogspot
Google launched the “omega testing” of AdSense for Conversations. This new technology would allow users to make money from contextual ads that belong with the conversation in which you are currently engaged. The “unobtrusive” screen you wear above your head would work to teleport you to the place that sells the product you mention.
Implications - The widespread adoption of the Internet and online advertising has caused an influx of contextual ads, which appear on nearly every website. To poke fun of this omnipresent online phenomenon, the clever creatives in this example have envisioned a future marketing scheme for offline use that monetizes face-to-face conversations using teleportation technology and a helmet-worn billboard.
Implications - The widespread adoption of the Internet and online advertising has caused an influx of contextual ads, which appear on nearly every website. To poke fun of this omnipresent online phenomenon, the clever creatives in this example have envisioned a future marketing scheme for offline use that monetizes face-to-face conversations using teleportation technology and a helmet-worn billboard.
Trend Themes
1. Adsense for Conversations - Monetizing face-to-face conversations through contextual ads and teleportation technology.
2. Offline Marketing - Innovative marketing schemes for offline use that leverage technology and creativity.
3. Contextual Advertising - Exploring new ways to incorporate targeted ads into various forms of communication.
Industry Implications
1. Online Advertising - Opportunities for online advertising platforms to expand into new channels and reach wider audiences.
2. Marketing and Advertising - Innovative marketing strategies and technologies that disrupt traditional advertising methods.
3. Telecommunication - Exploring the potential of communication technologies to facilitate monetization and targeted advertising.
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