The GoodPeople AW 2013 Lookbook Taps into Man's Inner Hunter
References: thegoodpeople.nl & thegoodpeople.nl
Posing like an archer, runner and incorporating rugged props, the model of GoodPeople's AW 2013 lookbook portrays every man's inner hunter. The clothing brand from the Netherlands lists a man's objective to be "career, relationship, success, ideals and fun". This simple yet meaningful editorial for their autumn and winter collection touches upon what it means to be a goal-oriented person. Using ambient lighting and filters, the lookbook exudes a charismatic mood.
The concept behind this lookbook is that every man is still hunting; just in different manners and of course, different attire. GoodPeople refers to the modern man as a "cosmopolitan hunter" -- dapper and gentleman-like, but still on-the-go. The luxurious collection is made of fine materials to help the modern man go out and attain his goals in style.
The concept behind this lookbook is that every man is still hunting; just in different manners and of course, different attire. GoodPeople refers to the modern man as a "cosmopolitan hunter" -- dapper and gentleman-like, but still on-the-go. The luxurious collection is made of fine materials to help the modern man go out and attain his goals in style.
Trend Themes
1. Ambient Lighting - Opportunity for lighting companies to market ambient lighting products to fashion and photography industry for creating mood-enhancing visuals.
2. Cosmopolitan Hunter Lifestyle - New trend for lifestyle brands to offer products and services that cater to the modern man's cosmopolitan hunter lifestyle.
3. Instinct-inspired Fashion - Growing trend for fashion brands to incorporate instinct-inspired elements in their collections to appeal to modern man's desire to tap into their inner hunter.
Industry Implications
1. Lighting - Opportunity for lighting companies to market ambient lighting products to fashion and photography industry for creating mood-enhancing visuals.
2. Lifestyle - New trend for lifestyle brands to offer products and services that cater to the modern man's cosmopolitan hunter lifestyle.
3. Fashion - Growing trend for fashion brands to incorporate instinct-inspired elements in their collections to appeal to modern man's desire to tap into their inner hunter.
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