Goodenough Varsity Jacket Makes Odd Couture Combo
Brian G Randles — September 18, 2009 — Fashion
References: tokishirazu.jp & highsnobiety
At first glance you would just think the Goodenough Varsity Jacket is a normal varsity jacket that high school seniors wear to show their hometown dominance. I even liked it because of the big “G.”
However, upon further examination you will realize that the jacket’s label screams faux. Not only are you wearing a Letterman jacket that has the Goodenough label written where a football or soccer patch should be (which is the equivalent of getting the yellow ribbon when you finished 5th place in your community 100 yard dash and bragging about it), but also you are in your 20s and wearing a Letterman jacket. Unless you are a pro athlete, keep this coat on the rack my past-dwelling friend.
However, upon further examination you will realize that the jacket’s label screams faux. Not only are you wearing a Letterman jacket that has the Goodenough label written where a football or soccer patch should be (which is the equivalent of getting the yellow ribbon when you finished 5th place in your community 100 yard dash and bragging about it), but also you are in your 20s and wearing a Letterman jacket. Unless you are a pro athlete, keep this coat on the rack my past-dwelling friend.
Trend Themes
1. Irony-outrage Clothing - Opportunity for creating clothing items that purposely combine conflicting themes and styles to provoke a reaction.
2. Anti-establishment Fashion - Fashion trend that seeks to break away from traditional norms, rules, and symbols of status.
3. Nostalgia Wearables - Growing interest in clothing items that bring back memories of previous eras.
Industry Implications
1. Fashion Industry - Opportunity for fashion designers to create more daring and boundary-pushing designs.
2. Sports Industry - Opportunity to create alternative merchandise items that target fans who want to feel connected to their favorite teams.
3. Tech Industry - Opportunity to integrate technology into wearables that enhance users' experiences and provide additional functionality.
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