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Gray is the New Black?

Clean the Sky - Positive Eco Trends & Breakthroughs

— February 17, 2007 — Fashion
Prepare to see a world of gray as the fashion world adopts 'gray', pushing 'black' and 'white' out of top place as base fashion colours. Experts also predict that this trend towards grey will move fashion away from favouring a casual look to a more conservative, refined, 'neat and tidy' sort of look.

Hand-in-hand with this movement towards shades of gray will be an adoption of more flattering silhouettes including cinched-waists, flared hemlines and pleats.

Implications - For a long time black and white were the essential colors in the fashion world but now gray is beginning to gain to popularity. Gray is a perfect replacement for black and white because it synthesizes the two by mixing them; gray draws the boldness of black and the purity of white.
Trend Themes
1. The Gray Movement - As fashion moves away from stark black and white to more flattering shades of gray, innovative designs that incorporate this new base color will be in high demand.
2. Flattering Silhouettes - As fashion trends move towards cinched-waists, flared hemlines and pleats, there is an opportunity for innovative designers to create new and unique pieces that incorporate these designs.
3. Conservative Fashion - The move towards a more conservative, refined look in fashion opens up opportunities for innovative designers to create new and unique pieces that adhere to this trend while still standing out.
Industry Implications
1. Fashion - This trend towards gray and flattering silhouettes will have a big impact on the fashion industry, including everything from high-end designer fashion to fast fashion and streetwear.
2. Home Decor - As gray becomes more popular in fashion, there is the potential for it to spill over into the home decor industry, with gray becoming an increasingly popular color for everything from furniture to paint and accessories.
3. Graphic Design - The move towards a more conservative, refined look in fashion could also lead to a similar trend in graphic design, with companies and designers opting for cleaner, simpler designs that reflect this new trend.
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