Nescafé's 'Good Morning World' Campaign Celebrates Global Connections
Jana Pijak — April 27, 2017 — Marketing
Nescafé's 'Good Morning World' campaign by Publicis Worldwide was launched on the instant coffee brand's Facebook page and chronicles various subjects from around the globe as they get ready for their day. Despite of enjoying different breakfast dishes during their morning ritual, each subject is seen sipping on a Nescafé beverage -- the campaign's most notable symbol which brings all of its subjects together.
Shot in a 360-degree format, the video spotlights the catchy 'Don't Worry' single by artist Madcon and aims to appeal to Nescafé's Millennial demographic. While experimental in its overall visual approach, this ad encourages the brand's core audience to connect with one another, suggesting that their love of instant coffee can bring them together.
By using a medium like YouTube's 360-degree videos, Nescafé invites viewers to experience this campaign through an interactive, virtual reality lens.
Shot in a 360-degree format, the video spotlights the catchy 'Don't Worry' single by artist Madcon and aims to appeal to Nescafé's Millennial demographic. While experimental in its overall visual approach, this ad encourages the brand's core audience to connect with one another, suggesting that their love of instant coffee can bring them together.
By using a medium like YouTube's 360-degree videos, Nescafé invites viewers to experience this campaign through an interactive, virtual reality lens.
Trend Themes
1. 360-degree Videos - Utilizing 360-degree videos for advertising campaigns allows for immersive and interactive experiences that engage viewers.
2. Global Connections - Brands can leverage the concept of global connections in their marketing campaigns to appeal to a diverse audience.
3. Millennial Marketing - Creating campaigns that specifically target millennials can help brands tap into this influential consumer segment.
Industry Implications
1. Advertising - The advertising industry can adopt 360-degree videos as a disruptive innovation to elevate brand storytelling and engage audiences.
2. Food and Beverage - The food and beverage industry can explore campaigns that celebrate global connections to resonate with customers from different backgrounds.
3. Technology - The technology industry can develop virtual reality tools and interactive platforms to enable immersive experiences in advertising campaigns.
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