Martijn Van Osch's Good Morning Project Brightens the World with a Phrase
Alexander Lam — May 16, 2013 — Tech
References: goodmornings.org & designtaxi
Martijn van Osch's good morning project aims at using one simple phrase to brighten up everyone's day. After noticing the power that a simple "good morning" had to make the people around him happier, van Osch started 'goodmornings.org' as a platform for people to greet the world in the morning. Users can upload a short clip of themselves saying "good morning" to help brighten up the world.
The inspiration behind this project came from the frowning faces van Osch noticed on his way to work. Instead of becoming just another grumpy face, van Osch decided to say "good morning" to everyone he passed. The positive effect this had on him and the people around him became the driving force behind this project.
The inspiration behind this project came from the frowning faces van Osch noticed on his way to work. Instead of becoming just another grumpy face, van Osch decided to say "good morning" to everyone he passed. The positive effect this had on him and the people around him became the driving force behind this project.
Trend Themes
1. Digital Greeting Platforms - The increasing use of technology could revolutionize greeting platforms and offer a more personalized and inclusive experience.
2. Positive Messaging - There is a growing trend towards using positive messaging to spread happiness and wellbeing, especially in times of uncertainty.
3. User-generated Content Campaigns - Brands may start using user-generated content campaigns to generate authentic and relatable content that connects with customers.
Industry Implications
1. Social Media - As social media continues to play a significant role in our daily interactions, digital greeting platforms could offer a new way for individuals to connect and spread positivity.
2. Wellness - The wellness industry could benefit from this trend by incorporating positive messaging and greetings into their products and services to promote mental and emotional wellbeing.
3. Marketing and Advertising - Marketing and advertising agencies could use user-generated content campaigns and positive messaging to create innovative and engaging campaigns that resonate with customers.
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