Dell Goldfish Inspiron 1320 for Chinese New Year
wang fangqing/ Frances Wang — January 25, 2010 — Art & Design
References: dell-china.org.cn
To celebrate the upcoming Chinese new year, which begins February 14, Dell launched the limited edition Goldfish Inspiron 1320.
Inspired by traditional Chinese paintings, the laptop features a carved illustration of three vivid swimming goldfish which are thought to symbolize wealth and luck.
The inside of the copper gold 13 inch Goldfish Inspiron 1320 computer is also impressive. It features ATI Mobility Radeon HD 4330 graphics, Intel Pentium Dual-Core processor and Intel PM45+ICH9M chipset.
There are only 8,888 Goldfish available as many Chinese people believe that 8 is a lucky number. Designed by Dell’s design team in Taiwan, the Goldfish Inspiron 1320 targets the global Chinese community.
Inspired by traditional Chinese paintings, the laptop features a carved illustration of three vivid swimming goldfish which are thought to symbolize wealth and luck.
The inside of the copper gold 13 inch Goldfish Inspiron 1320 computer is also impressive. It features ATI Mobility Radeon HD 4330 graphics, Intel Pentium Dual-Core processor and Intel PM45+ICH9M chipset.
There are only 8,888 Goldfish available as many Chinese people believe that 8 is a lucky number. Designed by Dell’s design team in Taiwan, the Goldfish Inspiron 1320 targets the global Chinese community.
Trend Themes
1. Limited Edition Products - Dell's Goldfish Inspiron 1320 showcases the trend of limited edition products tailored to specific cultural celebrations, providing an opportunity for other brands to create unique offerings for various festivals.
2. Cultural Symbolism in Design - The use of traditional Chinese paintings and symbolic imagery in Dell's Goldfish Inspiron 1320 highlights the trend of incorporating cultural symbolism into product design, offering a chance for companies in various industries to explore similar approaches.
3. Localized Marketing Strategies - Dell's Goldfish Inspiron 1320 demonstrates the trend of localized marketing strategies aimed at specific communities, presenting an opportunity for companies to target niche markets by tailoring their products and campaigns to cultural preferences and celebrations.
Industry Implications
1. Technology - The technology industry can leverage the trend of limited edition products to create exclusive offerings for different cultural events, enhancing customer engagement and loyalty.
2. Art and Design - The use of cultural symbolism in product design, as seen in Dell's Goldfish Inspiron 1320, presents an opportunity for artists and designers to explore incorporating traditional imagery into their creations.
3. Marketing and Advertising - The trend of localized marketing strategies, exemplified by Dell's Goldfish Inspiron 1320, opens up opportunities for marketing and advertising professionals to develop targeted campaigns tailored to specific cultural communities.
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