The 24K Gold iPod and iPhone
Marissa Brassfield — September 29, 2008 — Tech
References: goldstriker & gizmodo
There is an unwritten law of popular culture that states that no gadget, no matter how cool it looks when it is released, must be left stock; these gold iPods prove this point quite succinctly.
Goldstriker International is a UK-based company that basically gives your iPod or iPhone the Midas touch in rose, yellow or white 18K and 24K gold. Although you can purchase a brand new gold iPod or iPhone, Goldstriker will also take an iPod or iPhone you've already purchased, encase the gadget in gold and get it back to you in 48 hours. Because of the wide range of golden possibilities, prices range from £60 to £823.
Goldstriker International is a UK-based company that basically gives your iPod or iPhone the Midas touch in rose, yellow or white 18K and 24K gold. Although you can purchase a brand new gold iPod or iPhone, Goldstriker will also take an iPod or iPhone you've already purchased, encase the gadget in gold and get it back to you in 48 hours. Because of the wide range of golden possibilities, prices range from £60 to £823.
Trend Themes
1. Customized Luxury Gadgets - Opportunity for companies to offer customized luxury gadgets by adding gold or other precious metals as an upgrade option.
2. Personalization as a Status Symbol - The trend of consumers seeking personalized products as a means of expressing their status and individuality, seen in the demand for gold-plated iPods and iPhones.
3. Premium Tech Accessories - Growing market for premium tech accessories as consumers seek to enhance the appearance of their gadgets with luxurious materials like gold.
Industry Implications
1. Consumer Electronics - Consumer electronics companies can tap into the market demand for luxurious gadgets by offering limited edition gold-plated devices or providing customization services.
2. Luxury Goods - The luxury goods industry can explore collaborations with tech companies to create exclusive and high-end tech accessories made with precious materials.
3. Jewelry and Accessories - Opportunity for jewelry and accessories brands to expand their product offerings by creating tech accessories made from gold or incorporating precious materials into their designs.
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