The Gold by Kim Kardashian Perfume Campaign Has the Midas Touch
Meghan Young — September 5, 2011 — Fashion
References: kkfragrance & stylenews.peoplestylewatch
Since it cannot be denied that this reality TV star has the Midas touch, the name of her latest fragrance as well as the ad campaign for Gold by Kim Kardashian is quite appropriate. Warm and glowing, it invites you to enter the fall season with a spicy, musky and floral scent.
In the Gold by Kim Kardashian ad campaign, the newlywed celebrity flaunts her sexy curves in a gold dress with a plunging neckline. Aside from this bit of skin-baring fashion, however, the print ad is tastefully elegant. Considering that Kim Kardashian describes "gold is a luxury that stands the test of time, a universal symbol of sophistication and glamor," it is only natural that the campaign would reflect that as well.
In the Gold by Kim Kardashian ad campaign, the newlywed celebrity flaunts her sexy curves in a gold dress with a plunging neckline. Aside from this bit of skin-baring fashion, however, the print ad is tastefully elegant. Considering that Kim Kardashian describes "gold is a luxury that stands the test of time, a universal symbol of sophistication and glamor," it is only natural that the campaign would reflect that as well.
Trend Themes
1. Enhanced Fragrance Advertisements - With the rise of celebrity endorsements, there is an opportunity to enhance fragrance advertisements with creative concepts that capture a brand's essence and values.
2. Personalized Fragrance Campaigns - The use of data analytics could produce targeted fragrance campaigns that resonate with a targeted market segment's preferences.
3. Green Fragrance Products - Increasing demand for sustainable luxury suggests an opportunity for eco-friendly fragrance production to promote earth-consciousness.
Industry Implications
1. Fashion & Beauty Industry - The fashion and beauty industry can capitalize on using celebrity endorsements and enhanced ad campaigns to promote their brands and drive sales.
2. Data Analytics Industry - Data experts could leverage predictive analytics to produce targeted advertising campaigns that capture consumers' attention and significantly boost engagement levels.
3. Green Energy Industry - Eco-conscious consumers are driving a shift toward earth-friendly products, creating opportunities for green fragrance products to penetrate the market and establish a green, eco-friendly brand.
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