The Godoi Muscle Gym Campaign Uses Brains AND Brawn
Alex Scott — March 10, 2010 — Marketing
References: longplay360.br & adsoftheworld
You know when you see those infomercials for exercise equipment with the totally ripped people, and you know they didn’t get that way from those machines, yet you still buy one? Yeah, you know. Well the Godoi Muscle Gym Campaign is employing the same strategy.
When looking at the Godoi Muscle Gym Campaign, you may think that there is no way you will look like that (or that it will take the better part of a year) just by going to the gym here and there, but something at the back of your brain will convince you otherwise.
Though the Godoi Gym Muscle Campaign may be blatant, it employs the highly successful formula of using a perfectly sculpted human body to sell you a product--and most of the time, it works.
When looking at the Godoi Muscle Gym Campaign, you may think that there is no way you will look like that (or that it will take the better part of a year) just by going to the gym here and there, but something at the back of your brain will convince you otherwise.
Though the Godoi Gym Muscle Campaign may be blatant, it employs the highly successful formula of using a perfectly sculpted human body to sell you a product--and most of the time, it works.
Trend Themes
1. Hi-def Fitness Ads - The use of perfectly sculpted human bodies in advertising fitness products can lead to disruptive innovations in the fitness industry.
2. Brain-based Marketing - The Godoi Muscle Gym Campaign uses psychology to convince potential customers that they can achieve great results through their gym, suggesting a disruptive innovation opportunity for marketing and advertising industries.
3. Viral Infomercials - Incorporating humor and relatable content into infomercials could lead to disruptive innovation in the direct-to-consumer marketing industry.
Industry Implications
1. Fitness - The use of hi-def fitness advertising can disrupt the way fitness centers and personal trainers market their services.
2. Marketing and Advertising - The Godoi Muscle Gym Campaign's brain-based advertising tactics could disrupt both online and traditional forms of marketing and advertising.
3. Direct-to-consumer - Incorporating humor and relatable content into infomercials could lead to a disruptive innovation in the direct-to-consumer marketing industry by changing how companies reach out to potential customers.
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