This Glow-in-The-Dark Hot Topic Backpack is Frightful
Courtney Scharf — June 13, 2012 — Fashion
Sure to give buyers a new idea of what backpacks represent, this glow-in-the-dark Hot Topic backpack is a Halloween-inspired accessory.
Complete with an interesting look no matter what the lighting situation may be, this black and white backpack turns bright green upon encountering a darkly lit environment. Given the freaky skeleton-like design, this bag is sure to capture attention even when it's without a neon state. Sure to appeal to those who have an appreciation for the dark side, this is a modern and subtle way to integrate glow-in-the-dark technology into one's wardrobe. The backpack is being sold for around $30, and considering its standout features, this is a reasonable price.
Certain to please a particular type of consumer, this is an offbeat backpack sure to lug customers' goods while giving those around them a good scare.
Complete with an interesting look no matter what the lighting situation may be, this black and white backpack turns bright green upon encountering a darkly lit environment. Given the freaky skeleton-like design, this bag is sure to capture attention even when it's without a neon state. Sure to appeal to those who have an appreciation for the dark side, this is a modern and subtle way to integrate glow-in-the-dark technology into one's wardrobe. The backpack is being sold for around $30, and considering its standout features, this is a reasonable price.
Certain to please a particular type of consumer, this is an offbeat backpack sure to lug customers' goods while giving those around them a good scare.
Trend Themes
1. Glow-in-the-dark Accessories - Disruptive innovation opportunity: Explore new ways to incorporate glow-in-the-dark technology into various fashion accessories.
2. Halloween-inspired Fashion - Disruptive innovation opportunity: Develop spooky-themed fashion items to capitalize on the Halloween season and cater to consumers who appreciate the dark side.
3. Unique Backpack Designs - Disruptive innovation opportunity: Create unconventional backpack designs that stand out and captivate attention.
Industry Implications
1. Fashion Accessories - Disruptive innovation opportunity: Integrate innovative technologies, such as glow-in-the-dark features, into traditional fashion accessories.
2. Fashion Retail - Disruptive innovation opportunity: Curate Halloween-inspired collections and collaborate with relevant brands to attract consumers seeking unique fashion items.
3. Backpack Manufacturing - Disruptive innovation opportunity: Experiment with unconventional designs and materials to offer backpacks that have standout features and appeal to specific consumer segments.
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