Glossier New York Opens a Chic and Elegant Three-Storey Shop in SoHo
Kalin Ned — November 14, 2018 — Art & Design
Glossier New York is positively injecting itself into the dynamic of the city that never sleeps. The brand's pink-accented corporate headquarters by Architecture at Large opened its door recently in Manhattan. Now, the celebrated beauty company features the debut of its flagship store, located on 123 Lafayette Street in the SoHo neighborhood of New York.
The interior of the shop is completed by Gachot Studios, while the architectural components of the design were overseen by PRO. The aesthetic of the Glossier New York shop features a similar soft pink color palette that is present in the company's offices as well. The nuance does not only create a harmonious and ethereal ambiance, but the recurring motif truly brings the visual identity of the brand together.
Photo Credits: Jason Schmidt
The interior of the shop is completed by Gachot Studios, while the architectural components of the design were overseen by PRO. The aesthetic of the Glossier New York shop features a similar soft pink color palette that is present in the company's offices as well. The nuance does not only create a harmonious and ethereal ambiance, but the recurring motif truly brings the visual identity of the brand together.
Photo Credits: Jason Schmidt
Trend Themes
1. Pink-accented Flagship Stores - Opportunities to create unique and brand-centric retail experiences with color and aesthetic branding
2. Direct-to-consumer Business Models - The rise of e-commerce and the need for brands to have a physical presence to build community and offer personalized experiences.
3. Collaboration with Architects and Designers - Creating unique spaces through partnerships with talented and innovative architects and designers.
Industry Implications
1. Beauty and Cosmetics - Opportunities to build brick-and-mortar stores while continuing to capitalize on e-commerce and social media presence.
2. Architecture and Interior Design - Collaboration opportunities with brands to create unique retail spaces.
3. Retail and Consumer Goods - Opportunities for brands to create memorable customer experiences through flagship stores and experiential marketing.
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