Glitch London's Anti-Nerd Branding Gets You the Bad Guy
Marissa Brassfield — July 16, 2009 — Art & Design
References: graphiquefantastique.wordpress & behance.net
Unfortunately, geeks have not been fully embraced by all genres of popular culture, and Natasha Nuttall's branding for Glitch London's body spray certainly doesn't do the nerd world any favors.
Natasha Nuttall's Glitch London branding follows a geek repellent theme. In the promo shots you see above, the young women spray Glitch as they might bug spray and thereby ward off a sweater-wearing non-stud. Never fear, nerds--there's lots of love for you across the pond!
Natasha Nuttall's Glitch London branding follows a geek repellent theme. In the promo shots you see above, the young women spray Glitch as they might bug spray and thereby ward off a sweater-wearing non-stud. Never fear, nerds--there's lots of love for you across the pond!
Trend Themes
1. Anti-nerd Branding - Opportunity for developing disruptive marketing campaigns that cater to non-geek audiences.
2. Geek Repellent - Opportunity for creating products or services that mock or repel geeks.
3. Non-conformist Marketing - Opportunity for brands to differentiate themselves by embracing unconventional branding strategies.
Industry Implications
1. Personal Care - Opportunity for personal care brands to create unique, attention-grabbing products that target specific consumer groups.
2. Fashion - Opportunity for fashion brands to explore anti-nerd aesthetics and appeal to non-geek consumers.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to develop disruptive campaigns that challenge traditional stereotypes and captivate new audiences.
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