The Glickenhaus Ferrari Hits the Track
Chalaine Mantha — January 19, 2011 — Autos
References: youtube & motorauthority
The Glickenhaus Ferrari looks just as awesome as it sounds. The car is a James Glickenhaus custom track-specific P4/5 Competizione based on his one-off Ferrari P4/5. Nelson Ireson describes it as "an orgy of carbon fiber and beautiful craftsmanship."
The video shows the Glickenhaus Ferrari on its first run of a track. The British Touring Car Championship driver Fabrizio Giovanardi was the test-driver who gave the car a big thumbs up.
Implications - Consumers in modern society are looking for the most technologically advanced products. Items featuring a hyper-modern aesthetic are appealing to those who want to stay on the cutting edge. Companies trying to appeal to contemporary shoppers could focus on this.
The video shows the Glickenhaus Ferrari on its first run of a track. The British Touring Car Championship driver Fabrizio Giovanardi was the test-driver who gave the car a big thumbs up.
Implications - Consumers in modern society are looking for the most technologically advanced products. Items featuring a hyper-modern aesthetic are appealing to those who want to stay on the cutting edge. Companies trying to appeal to contemporary shoppers could focus on this.
Trend Themes
1. Hyper-modern Aesthetic - Incorporating a hyper-modern aesthetic in products can attract consumers who seek technologically advanced and cutting-edge items.
2. Carbon Fiber Innovation - Exploring carbon fiber materials and craftsmanship can lead to disruptive innovations in automotive design and manufacturing.
3. Track-specific Customization - Providing track-specific customization options for high-performance vehicles presents an opportunity to cater to racing enthusiasts and professionals.
Industry Implications
1. Automotive Manufacturing - Automakers can capitalize on disruptive carbon fiber innovations to create high-performance vehicles with exceptional aesthetics.
2. Luxury Goods - Luxury brands can incorporate hyper-modern aesthetics into their products to appeal to consumers seeking cutting-edge and technologically advanced items.
3. Motorsports - Companies involved in motorsports can offer track-specific customization options for enthusiasts and professionals, providing a competitive edge in the market.
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