'Glave' will Match Companies and Brands with the Perfect Writer
Michael Hemsworth — August 15, 2018 — Tech
Having content written for a brand usually consists of finding freelancers and managing them accordingly, but the 'Glave' platform aims to change this.
Positioned as the "Uber for Content," the service allows companies, brands and individuals to simply request articles to be written without the need to sign up. The AI-powered platform will then match up the request with the right writer from the existing network the company has that contains over 1,000 professionals. After the match has been made, the article will be written by the writer and delivered in a few days.
The 'Glave' content creation platform acknowledges the mainstay nature of content marketing and a need for a la carte services to keep costs low for smaller organizations.
Positioned as the "Uber for Content," the service allows companies, brands and individuals to simply request articles to be written without the need to sign up. The AI-powered platform will then match up the request with the right writer from the existing network the company has that contains over 1,000 professionals. After the match has been made, the article will be written by the writer and delivered in a few days.
The 'Glave' content creation platform acknowledges the mainstay nature of content marketing and a need for a la carte services to keep costs low for smaller organizations.
Trend Themes
1. AI-powered Content Creation - The emergence of AI-powered content creation platforms is disrupting the freelance writing industry, saving time and costs for companies.
2. On-demand Writing Services - The rise of on-demand writing services is changing the way companies and brands procure content, enabling them to get articles written quickly and easily.
3. Automated Writer Matching - Automated writer matching based on AI algorithms is revolutionizing the process of finding qualified writers, making the content creation process more efficient.
Industry Implications
1. Content Creation - The content creation industry, from freelance writing to marketing agencies, is ripe for disruption from AI-powered platforms like 'Glave' that simplify and automate the content creation process.
2. Marketing and Advertising - As content marketing continues to grow in importance, marketing and advertising agencies are beginning to invest in AI-powered platforms to enhance the efficiency of their content production.
3. Digital Technologies - The increasing uptake of digital technologies, including AI and machine learning, is opening up new opportunities for innovative content creation platforms and digital service providers.
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