Poppytalk for Target's Glamping Line Features Feminine Flourishes
Alyson Wyers — June 23, 2014 — Art & Design
If 'pinteresty' is your favorite adjective, you love the outdoors and going camping, Target's new glamping line is for you. The result of a collaboration with a lifestyle blog, Poppytalk for Target provides camping gear with a glamorous touch. The Pinterest-like collection became available on June 22.
The glamping line consists of everything an outdoorsy girly girl could need, including collapsable cup cake stands, napkin caddies, color co-ordinated picnic baskets, canopies and candelabras. With the exception of the canopy, everything retails for under $25 -- even the floral printed thermoses, lanterns and pit skewers. From pink flatwear to votive candle holders to Pinterest-required string lights, going camping never looked so good. Before planning your next camping adventure, start pinning now.
The glamping line consists of everything an outdoorsy girly girl could need, including collapsable cup cake stands, napkin caddies, color co-ordinated picnic baskets, canopies and candelabras. With the exception of the canopy, everything retails for under $25 -- even the floral printed thermoses, lanterns and pit skewers. From pink flatwear to votive candle holders to Pinterest-required string lights, going camping never looked so good. Before planning your next camping adventure, start pinning now.
Trend Themes
1. Glamping - The trend of glamorous camping offers opportunities for disruptive innovation in outdoor gear and camping equipment.
2. Decorative Camping - The trend of adding feminine flourishes to camping gear creates opportunities for disruptive innovation in the outdoor industry.
3. Pinterest-like Collections - The trend of creating curated collections reminiscent of Pinterest offers opportunities for disruptive innovation in retail and e-commerce.
Industry Implications
1. Outdoor Gear - The outdoor gear industry can explore disruptive innovations in glamping accessories and fashionable camping equipment.
2. Retail - The retail industry can take advantage of the trend by incorporating decorative camping collections into their product offerings.
3. E-commerce - The e-commerce industry can capitalize on the popularity of Pinterest-like collections by creating online platforms that emulate the curated and visually appealing nature of these collections.
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