Glampbox is a Kit Equipped With Necessary Glamping Essentials
Jana Pijak — April 26, 2016 — Marketing
References: behance.net
New York-based graphic designer Lemon Sanuk Kim is the creative force behind Glampbox, an outdoor kit featuring key glamping essentials that are designed with both style and function in mind. Glamping, or "glamorous camping" is a pastime that is growing in popularity among Millennials who wish to experience the great outdoors without necessarily roughing it.
Featuring glamping essentials like artisanal matches, a modern star gazing manual and wrapped blanket and wine glass accessories, Glampbox makes any camping experience a more exclusive and elegant affair. Featuring triangular boxes, Lemon Sanuk Kim's project pairs modern and fashion-forward branding with products that are traditionally subtle and quaint.
This branding project elevates the camping experience and targets luxury-minded consumers who wish to experience nature without sacrificing the comforts of home.
Featuring glamping essentials like artisanal matches, a modern star gazing manual and wrapped blanket and wine glass accessories, Glampbox makes any camping experience a more exclusive and elegant affair. Featuring triangular boxes, Lemon Sanuk Kim's project pairs modern and fashion-forward branding with products that are traditionally subtle and quaint.
This branding project elevates the camping experience and targets luxury-minded consumers who wish to experience nature without sacrificing the comforts of home.
Trend Themes
1. Glamping Essentials - Glampbox offers a curated selection of products that elevate the camping experience and cater to luxury-minded consumers.
2. Millennial Glamping - Glamping is a popular pastime among Millennials who desire a more glamorous and comfortable camping experience.
3. Stylish Camping Accessories - Glampbox combines modern and fashion-forward branding with traditionally subtle and quaint camping products.
Industry Implications
1. Outdoor Recreation - The glamping trend presents an opportunity for the outdoor recreation industry to create unique and luxurious camping experiences.
2. Hospitality - Hotels and resorts can tap into the glamping trend to offer alternative accommodation options that cater to the luxury-minded travelers.
3. Retail - Retailers can capitalize on the glamping trend by offering curated glamping kits and stylish camping accessories.
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