GLACE Rare Iceberg Water Lets You Guzzle From a Glacier
Michael Hines — November 28, 2010 — Unique
References: icebergcanada & bornrich.org
If you want to taste the freshest water that the world has to offer, then you want GLACE Rare Iceberg Water. This water is made from Greenland glaciers with a taste that has been described as "drinking air."
All of this purity and air-like taste comes at a price, though. A bottle of GLACE Rare Iceberg Water sells for anywhere from $12 to $15, depending on its size. I love a little luxury now and then, but I don't think I'd be willing to spring for a $15 bottle of water anytime soon.
All of this purity and air-like taste comes at a price, though. A bottle of GLACE Rare Iceberg Water sells for anywhere from $12 to $15, depending on its size. I love a little luxury now and then, but I don't think I'd be willing to spring for a $15 bottle of water anytime soon.
Trend Themes
1. Luxury Bottled Water - Disruptive innovation opportunities include creating premium water brands with unique sourcing and flavors.
2. Sustainable Packaging - Opportunities exist to develop eco-friendly packaging solutions for luxury bottled water that align with consumer expectations.
3. Artisanal Water Brands - Innovation opportunities lie in the creation of small-batch, craft water brands with unique and locally-sourced water profiles.
Industry Implications
1. Beverage - The beverage industry can explore premium water offerings and sustainable packaging solutions for a discerning consumer base.
2. Luxury Goods - Luxury goods industry can consider adding exclusive water collections as a premium offering to their clientele.
3. Environmental Sustainability - Environmental sustainability industry can partner with premium water brands to develop sustainable packaging solutions and reduce environmental impact.
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