Indian Company SHARDA Makes the Old New Again
Krzysztof Bielski — January 19, 2011 — Eco
References: shardaindia
Indian company SHARDA design produces eco products to be proud of. Using scrap materials from jeans, silk ties and other pieces of discarded clothing, they are taking upcycling to a whole new level.
Their new collection shown recently at Heimtex fair in Frankfurt was dazzling and
SHARDA does it all while operating according to ISO-standards with their in-house team of textile designers.
Implications - With society adopting a greener attitude, many are demanding eco products out of companies. Larger companies are using sustainable material while small-time entrepreneurs in design have opted for an even simpler solution with vintage material. This has given certain products a vintage edge that consumers are attracted to due to its natural aesthetic and eco-friendly nature. The reuse of scrap objects is a cost-efficient method for companies to use and it makes them look friendlier to the eco-conscious consumer.
Their new collection shown recently at Heimtex fair in Frankfurt was dazzling and
SHARDA does it all while operating according to ISO-standards with their in-house team of textile designers.
Implications - With society adopting a greener attitude, many are demanding eco products out of companies. Larger companies are using sustainable material while small-time entrepreneurs in design have opted for an even simpler solution with vintage material. This has given certain products a vintage edge that consumers are attracted to due to its natural aesthetic and eco-friendly nature. The reuse of scrap objects is a cost-efficient method for companies to use and it makes them look friendlier to the eco-conscious consumer.
Trend Themes
1. Eco Upcycling - Companies are utilizing scrap materials from discarded clothing to produce eco-friendly products while giving an attractive vintage look to the items.
2. Cost-efficient Recycled Production - The reuse of scrap objects has become a cost-efficient method for companies to manufacture goods and look friendlier to eco-conscious customers.
3. Sustainable Design - Demand for sustainable products have led to new design opportunities to transform discarded products into fashionable, ecological items while following environmentally-friendly ISO standards.
Industry Implications
1. Fashion - Upcycling and recycling in the fashion industry offers opportunities for sustainable high-quality fashion products that appeal to eco-conscious consumers for a wide range of clothing products.
2. Home Decor - Home decor items made by upcycling discarded materials from jeans, silk ties etc. solve waste problems and also provide and aesthetic, eco-friendly, and affordable solution for home decoration.
3. Product Design - Upcycling can give a vintage look and feel to new products, providing product designers with fresh opportunities to create and develop eco-friendly products while keeping cost down.
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