The Givenchy Fall 2010 Campaign Has a Gender-Bending Spin
Joanne Lam — May 8, 2010 — Marketing
References: givenchy & huffingtonpost
The Givenchy Fall 2010 campaign features a former assistant of designer Riccardo Tisci, Lea T., which has created a bit of chatter. Lea T. (formerly known as Leo) is a transgendered model whom which Tisci described as "..very feminine: superfragile, very aristocratic." Tisci sees obvious potential in the model, and has this Givenchy Fall 2010 campaign to back him up.
Looking fierce in the featured shots from the Givenchy Fall 2010 campaign, Lea T.'s face is definitely memorable, and we will probably see lots more of her in the future.
Looking fierce in the featured shots from the Givenchy Fall 2010 campaign, Lea T.'s face is definitely memorable, and we will probably see lots more of her in the future.
Trend Themes
1. Transgender Representation - Opportunity for brands to embrace transgender models and create inclusive marketing campaigns.
2. Gender-bending Advertising - Opportunity to challenge traditional gender norms in advertising by featuring models who blur the lines between male and female.
3. Memorable Branding - Opportunity for brands to make a lasting impression by featuring unique and unconventional faces in their campaigns.
Industry Implications
1. Fashion - Fashion brands can lead the way in promoting diversity and inclusivity through their advertising campaigns.
2. Beauty - Beauty brands can feature unconventional faces in their campaigns to challenge beauty standards and appeal to a wider audience.
3. Marketing and Advertising - Marketing agencies can help brands create disruptive campaigns that challenge societal norms and generate buzz.
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