LG Asks Youth to "Give It a Ponder" Before Texting Gossip to Others
Shelby Lee Walsh — December 8, 2009 — Marketing
References: giveitaponder & adsoftheworld
LG wants you to "Give it a Ponder" with their latest campaign against mobile phone debauchery and gossip-mongering. It is refreshing to see a phone company taking responsibility for a growing problem amongst younger generations using their services.
The funny commercial was put on by advertising agency Y&R in New York and headed by Chief Creative Officers Ian Reichenthal and Scott Vitrone. It's great to see that the heavier "Give it a Ponder" motto is delivered in a light manner.
The funny commercial was put on by advertising agency Y&R in New York and headed by Chief Creative Officers Ian Reichenthal and Scott Vitrone. It's great to see that the heavier "Give it a Ponder" motto is delivered in a light manner.
Trend Themes
1. Social Campaigns Against Mobile Phone Debuchery - Disruptive innovation opportunity: Create educational and engaging campaigns that raise awareness and promote responsible phone usage among younger generations.
2. Responsibility of Phone Companies - Disruptive innovation opportunity: Develop policies and features that discourage negative behaviours and promote positive communication on mobile phones.
3. Humorous Advertising Strategies - Disruptive innovation opportunity: Implement funny and catchy marketing techniques that effectively convey important messages to target audiences.
Industry Implications
1. Mobile Phone Industry - Disruptive innovation opportunity: Design and develop smartphones with built-in features that combat the negative impacts of excessive gossiping and debauchery.
2. Advertising Industry - Disruptive innovation opportunity: Introduce unconventional and entertaining approaches to advertising campaigns that resonate with consumers and effectively communicate important social messages.
3. Youth Education Industry - Disruptive innovation opportunity: Create interactive educational programs and resources that help young people develop responsible phone usage habits and promote positive communication skills.
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