The Ferrero Rocher Give a Golden Greeting Campaign is Festive
Michael Hemsworth — November 19, 2022 — Marketing
References: ferrerorocher & candyindustry
The Ferrero Rocher Give a Golden Greeting campaign is being launched with the help of actress Mandy Moore to offer consumers with a way to send tasty tidings to a friend or family member this holiday season.
The campaign will enable consumers to create and send Golden Greetings that they've customized themselves the Greetings Platform. Participants can also enter for a chance to win a personalized Cameo video from Moore herself for them to gift to someone special. Additionally, up to 500 recipients could receive a free Ferrero Rocher product.
Senior Vice President, Premium Chocolate, North America Mark Wakefield commented further on the Ferrero Rocher Give a Golden Greeting campaign saying, "Whether elevating special gatherings like holiday parties or gifting moments with family and friends, Ferrero Rocher is the perfect addition to life’s extraordinary moments."
The campaign will enable consumers to create and send Golden Greetings that they've customized themselves the Greetings Platform. Participants can also enter for a chance to win a personalized Cameo video from Moore herself for them to gift to someone special. Additionally, up to 500 recipients could receive a free Ferrero Rocher product.
Senior Vice President, Premium Chocolate, North America Mark Wakefield commented further on the Ferrero Rocher Give a Golden Greeting campaign saying, "Whether elevating special gatherings like holiday parties or gifting moments with family and friends, Ferrero Rocher is the perfect addition to life’s extraordinary moments."
Trend Themes
1. Customizable Greetings Platform - There is an opportunity to create more platforms that allow for personalized gifting experiences like the Golden Greetings platform in Ferrero Rocher's campaign.
2. Celebrity-collaborated Campaigns - More disruptive innovation opportunities may exist for brands that collaborate with well-known personalities to promote their products.
3. Personalized Video Gifting - There is potential for the development of more personalized video gifting services like Ferrero Rocher's Cameo video offering in their campaign.
Industry Implications
1. Chocolate Industry - There is potential for the chocolate industry to collaborate with celebrities and create similar marketing campaigns that target the holiday season.
2. E-commerce Industry - There is an opportunity for the e-commerce industry to create platforms where users can customize and send digital greetings to friends and family.
3. Entertainment Industry - The entertainment industry has the potential to explore collaborations with brands like Ferrero Rocher, which may lead to more exposure and marketing opportunities.
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