MUT Design Designs the Textural GIRO Rug Series for GAN
Amy Duong — May 15, 2023 — Art & Design
References: redirect.viglink & design-milk
Venetian design studio MUT Design creates the new GIRO series of rugs for GAN and it highlights colorful looks that play with geometry and textures.
The founders of MUT Design talk about the new capsule, noting that “GIRO it’s a bit like the Möbius strip; it’s a simple shape that, when twisted, creates a sense of energy, as well as rich and powerful visual effects. We really like to play with textures and varying levels of depth, as well as with perspective and basic geometric patterns because they result in designs with a lot of movement and bring a playful touch to concepts that are in theory quite simple.” The design of GIRO is meant to create optical illusions based on mathematical curves that are presented by layers of textures. There are two versions of the series -- a long and curved rug or a larger rug with a twisted structure.
Image Credit: MUT Design
The founders of MUT Design talk about the new capsule, noting that “GIRO it’s a bit like the Möbius strip; it’s a simple shape that, when twisted, creates a sense of energy, as well as rich and powerful visual effects. We really like to play with textures and varying levels of depth, as well as with perspective and basic geometric patterns because they result in designs with a lot of movement and bring a playful touch to concepts that are in theory quite simple.” The design of GIRO is meant to create optical illusions based on mathematical curves that are presented by layers of textures. There are two versions of the series -- a long and curved rug or a larger rug with a twisted structure.
Image Credit: MUT Design
Trend Themes
1. Textural Rugs - Increased interest and investment in creating multi-dimensional, sensory experiences through home decor presents an opportunity for the development of more textural and tactile rugs.
2. Geometric Patterns - The popularity of geometric patterns provides an opportunity for designers to experiment and innovate with shapes and patterns in home decor products such as rugs, creating interesting visual effects that challenge traditional styles.
3. Artisanal Craftsmanship - A growing consumer preference for artisanal and handcrafted products provides the business opportunity for designers and manufacturers to create unique, one-of-a-kind, and bespoke products such as the MUT Design’s GIRO series of rugs for GAN.
Industry Implications
1. Home Decor - The home decor industry can capitalize on the growing demand for unique, multi-sensory experiences in home decor products like the GIRO rug series, bringing to the market more immersive and tactile designs that showcase artisanal techniques and craftsmanship.
2. Textiles - The textiles industry can benefit from investing in research and development of new materials and techniques that allow for the creation of visually complex and texturally rich designs, as seen in the GIRO rug series, that can appeal to consumers looking for high-quality products with a unique aesthetic.
3. Design and Art - The design and art industry can explore the use of mathematical curves and optical illusions, like those employed in the GIRO rug series, to create unique and visually striking products that challenge traditional modes of thinking and design.
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