The Gillette Proglide Vies for the Guiness World Record for Smallest Ad Ever
Jamie Danielle Munro — June 12, 2011 — Marketing
References: gillette & copyranter.blogspot
To promote the new Gillette Proglide blades, the ad agency CLM BBDO France came up with an ad that is now a contender for the Guinness Book of World Records. The ad is placed on a strand of hair, making it the smallest advertisement ever made.
To actually see what’s written on the Gillette Proglide hair, viewers need a microscope to read the fine print. Since all consumers do not carry microscopes around on a daily basis, the images were blown up and used for publicity. The hairs were then placed in men’s bathroom airports with a QR code so that people could obtain more content of these small creations. Gillette Proglide does an excellent job at making a record with this publicity stunt.
To actually see what’s written on the Gillette Proglide hair, viewers need a microscope to read the fine print. Since all consumers do not carry microscopes around on a daily basis, the images were blown up and used for publicity. The hairs were then placed in men’s bathroom airports with a QR code so that people could obtain more content of these small creations. Gillette Proglide does an excellent job at making a record with this publicity stunt.
Trend Themes
1. Microscopic Advertising Campaigns - Brands can explore new ways of creating attention-grabbing ads with ultra-small sizes that require the use of certain specialized tools to read.
2. QR Code Integration - QR codes can be cleverly integrated into microscopic ads, allowing consumers to access more information about a product or service.
3. Publicity Stunts - Brands can generate buzz and media attention by creating groundbreaking advertising initiatives that push the limits of creativity.
Industry Implications
1. Advertising and Marketing - Agencies can create innovative ad campaigns that push the boundaries of what is possible, generating greater engagement and curiosity from consumers.
2. Personal Care Products - Companies operating in this industry can explore new ways of promoting their products using innovative advertising techniques that create a high level of engagement.
3. Travel and Hospitality - Brands operating in this industry can utilize creative advertising techniques like microscopic ads to standout in competitive spaces like airports, attracting more customers and boosting sales.
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