The Giant Bejeweled Blitz Ring Celebrates Love Found Through Gaming
Michael Hines — October 16, 2011 — Tech
References: blog.popcap & technabob
The giant Bejeweled Blitz ring is perhaps the coolest prize ever given out by a gaming company. This massive ring was awarded to Laura Sheriff who won a Facebook competition hosted by the game's creator, PopCap.
As the story goes, Laura's boyfriend Chris told her that he would know when he found the women he wanted to marry when she beat one of his video game high scores. One night, as fate would have it, Laura reached 600,000 points on Bejeweled Blitz, a score her boyfriend couldn't best. The next day he proposed and the couple is now happily married. If that story isn't good enough to warrant a giant Bejeweled Blitz ring I don't know what is. You can check out photos of this amazing gamer appreciation gift here.
As the story goes, Laura's boyfriend Chris told her that he would know when he found the women he wanted to marry when she beat one of his video game high scores. One night, as fate would have it, Laura reached 600,000 points on Bejeweled Blitz, a score her boyfriend couldn't best. The next day he proposed and the couple is now happily married. If that story isn't good enough to warrant a giant Bejeweled Blitz ring I don't know what is. You can check out photos of this amazing gamer appreciation gift here.
Trend Themes
1. Gamer Appreciation Gifts - PopCap's oversized Bejeweled Blitz ring represents an opportunity for other gaming companies to create and offer unique products for their loyal fans.
2. Video Game Competition Prizes - Using unique and personalized prizes like the Bejeweled Blitz ring can help drive engagement and participation in gaming competitions, especially on social media platforms.
3. In-game Relationship Milestones - Creative game developers can create opportunities for personalized celebrations of relationship milestones and foster emotional bonds between players, creating a unique gaming experience.
Industry Implications
1. Gaming - The video gaming industry can capitalize on this trend to create more unique and personalized swag and prizes for gamers, as well as opportunities for players to celebrate relationship milestones in-game.
2. Social Media - Gaming competitions hosted on social media platforms can leverage the trend of offering unique and personalized prizes, like the Bejeweled Blitz ring, to increase engagement and participation.
3. Jewelry - Jewelry companies can tap into the trend of gamers celebrating relationship milestones with specialized and personalized jewelry, whether it's engagement rings or commemorative necklaces and bracelets.
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