Giant Baja 5B
Rose A. Valenta — December 9, 2007 — Autos
References: lussorian
The Baja 5B 1-5th scale (32-inch) off-road buggy kit is ready to go. It runs on standard petrol and comes with a preassembled chassis, prepainted body shell, preinstalled 23cc petrol engine, and preinstalled FM radio gear with built-in 6V receiver pack and charger. A great gift priced at £800 (smaller models are available).
Implications - Consumers are seeking thrills wherever they can find them and this off-road buggy is a great example of one way they are adding excitement to their lives. Living on the edge has always been appealing to consumers, but now "the edge" has gotten a lot more edgy and dangerous. Brands should experiment with this concept as it evolves.
Implications - Consumers are seeking thrills wherever they can find them and this off-road buggy is a great example of one way they are adding excitement to their lives. Living on the edge has always been appealing to consumers, but now "the edge" has gotten a lot more edgy and dangerous. Brands should experiment with this concept as it evolves.
Trend Themes
1. Off-road Buggy Enthusiasts - Opportunity to cater to the growing demand of consumers seeking thrilling off-road experiences with innovative designs and features.
2. Petrol-powered Recreational Vehicles - Opportunity to disrupt the industry with alternative fuel options and eco-friendly features to appeal to environmentally conscious consumers.
3. DIY Vehicle Assembly Kits - Opportunity to tap into the consumer desire for customization and hands-on experiences with innovative and user-friendly assembly kits.
Industry Implications
1. Automotive - Opportunity to expand offerings to include off-road vehicles and accessories to attract the growing off-road hobbyist market.
2. Outdoor Sporting Goods - Opportunity to develop and market products that cater to the growing demand for outdoor recreational activities that offer thrills and adventure.
3. Retail - Opportunity to create a new sales channel for DIY vehicle assembly kits and related accessories to appeal to consumers seeking unique and customizable experiences.
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